Pinch
May 2025
Lead UX Designer
The Goal
Designing a mobile app that promotes social good by helping adults learn how to cook healthier meals with ease.
The Challenge
Many adults face barriers to healthy cooking such as:
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Limited time to prepare meals.
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Difficulty following text-heavy instructions.
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Not knowing how to substitute unhealthy ingredients.
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Frustration with navigating recipe platforms.
Responsibilities
Defined core user pain points and created actionable personas
Designed user flows, wireframes, and interactive prototypes
Visual Design
Design Solutions
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Quick Meals Feature: Dedicated page that houses recipes based on prep time, ranging from 10 to 60 minutes, to support busy lifestyles.
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Video-First Recipes: Recipe cards include step-by-step video tutorials front and center to support visual and auditory learners.
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Search Bar Functionality: Enabled fast recipe discovery to reduce friction and increase engagement.
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Ingredient Swap: Suggested healthier alternatives for common ingredients to support informed food choices and improved nutrition.
